SPONSORSHIPS
Ice-cold Heineken® and friends.
"We don't just sell beer, we sell fun". When the big boss tells you to do something, you do it. So we added a little fun to the refreshment. The thrill of a UEFA Champions League match kick-off. The adrenaline of a Formula 1™ chequered flag. The world’s most famous secret agent doing his thing. You bring you. We’ll bring the refreshment and a little entertainment to go with it.Heineken®.

UEFA Women’s Champions League
SPONSORSHIPS

W Series
SPONSORSHIPS

UEFA Women's Euro 2022
SPONSORSHIPS

UEFA Champions League | Never Watching Alone
Sponsorships
You’re never watching alone, even if you’re watching alone

Formula 1 | More than a race
Sponsorships
Not all Sundays are the same. If you are a F1 fan, you know that some of them have a special meaning.

Formula E | Electrifying
Sponsorships
Charge your batteries. Start your engines. Formula E is electric-powered racing and it’s powering up streets across your city.