Our Story
Born in Amsterdam, raised by the world
OUR HISTORY
A rich taste; an even richer history. Discover how we got to where we are today
The best beer is brewed in a better world
SUSTAINABILITY
Business has a big role to play in being a positive force for change. For us, this is what being a sustainable company is all about.
Pure Malt Quality
THE BREWING PROCESS
It takes 28 days to brew a Heineken. Quality takes time, it's worth it.
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La Original
Always refreshing to see something you recognise. Cold, fresh, high quality Heineken®. Enjoyed near and far since 1873.
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Heineken® 0.0
No alcohol, 100% Heineken®. We are proud of our Heineken® 0.0. Brewed with devotion and our heritage knowledge of beer.
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The Sub
The smooth way to dispense beers. Freshly brewed beers from all over the world are now available at your home!
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ENJOY RESPONSIBLY
Encouraging Responsibility
Responsible Consumption is key for us. We have two different ways we champion it. One is on the road – the other off it. First, we know that accidents don’t just happen on the road. That’s why we encourage responsible consumption, whether you are driving or not. Next is we believe that the better driver is always the one who doesn’t drink.
CAMPAIGNS & SPONSORSHIPS
The Magic of Heineken®
Tapping from our rich history and proud heritage, our campaigns tell the developing tale of our brand. The Heineken® voice is witty, intelligent and speaks in a refreshing tone. Our vision is positive and yes, a bit cheeky at times. One thing is for sure, each campaign is a 100% Heineken®. Enjoy!
